Profile: Entertainment Marketing

Marketing Representative – While the key to our business is management, the Marketing Representative is considered the most invaluable. It is the foundation of our program. Every aspect of business ownership is formed through superior work habits.

We pay more attention to requisite personal qualities over academic qualifications, although academic preparation would obviously enhance your candidacy and could include marketing, advertising, business management / administration, and communications degrees. Requisite personal qualities would stress the intangible areas of leadership, individual and group motivation, strong foresight, success dedication, creativity and personality traits beneficial to group, team, client and customer interaction.  • All experience levels will be considered • Ideal candidate must be able to work in a team oriented job environment sharing ideas and creativity; you become a part of a winning team • Forward thinking • Must be 18 years of age or older.

Delivering a personal and charismatic bridge between client and consumer has become the fastest growing marketing channel in the United States. Direct response vehicles include print, broadcast media, direct mail, flyers, catalogues, in home or on site presentations, business-to-business, electronic ordering, Internet and video presentations, event marketing, and trade shows. Career opportunities in direct response advertising are found in a broad range of marketing oriented firms including those offering consumer goods, industrial products, financial institutions, and companies representing service establishments.

Entry-level openings are most commonly found in sales, market research, product management, marketing, customer service, PR, inventory, and account representative. Development opportunities exist in product, client and sales consulting.

Look for companies that offer proprietorships, managing partnerships, franchising, stock optioning, and profit sharing opportunities. These types of advancement provide you with an unlimited compensatory and career path.

Qualifications usually stress requisite personal qualities over academic qualifications. Although academic preparation would obviously enhance your candidacy and could include marketing, business management / administration, and communications. Requisite personal qualities would stress development in the intangible areas of leadership, individual and group motivation, student mentality, success dedication, creativity and personality traits beneficial to group, team, and consumer interaction.

Direct response advertising and marketing for any given client provides a more personal grassroots approach that is an incredibly effective alternative to generalized mass media ad campaigns.

For the job seeker it provides a fast paced team oriented fun environment that seems to always offer incredible growth potential on a usually non-seniority, performance based advancement track