Aditya Birla Group

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Assistant Manager- Marketing- Mobile Broadband-Operations Manager

at Aditya Birla Group

Posted: 2/4/2019
Job Status: Full Time
Job Reference #: 150109NG

Job Description

A US $40 billion corporation the Aditya Birla Group is in the League of Fortune 500. It is anchored by an extraordinary force of over 136000 employees belonging to 42 different nationalities. The Group operates in 36 countries Australia Austria Bangladesh Brazil Canada China Egypt France Germany Hungary India Indonesia Italy Ivory Coast Japan Korea Laos Luxembourg Malaysia Myanmar Philippines Poland Russia Singapore South Africa Spain Sri Lanka Sweden Switzerland Tanzania Thailand Turkey UAE UK USA and Vietnam.Idea Cellular is an Aditya Birla Group Company & a panIndia integrated GSM operator offering 2G & 3G services & also have its own NLD & ILD operations & ISP license. With revenue in excess of $4 billion & market share of 16.2%; & subscriber base of over 127.2 million Idea is Indias 3rd largest mobile operator. Idea is No.7 ranked operator in the world by subscribers.Ideas robust panIndia coverage is built on a network of over 114000 2G & 3G cell sites 77000 km of Fiber & 2500 3G fiber POPs which serve as Ideas data network backbone.Idea provides worldclass service delivery through the most extensive network of customer touch points comprising of nearly 4700 exclusive Idea outlets & over 7000 call centre seats.Idea has received several national & international recognitions for its pathbreaking innovations in mobile telephony products & services. Idea won the prestigious NDTV Business Leadership Award in the Telecom category for its solid consistent performance in 2012. It was the Winner of ET Telecom Awards 2012 in the categories Customer Experience Enhancement Excellence in Marketing & Innovative Products.Idea has been ranked #1 in the Telecom sector in Indias Best Companies to Work for Study 2013 & the Best Place to Work at the Asia Communication Awards 2013.


Supporting Actions

Revenue, usage & data users ownership along with Segment Manager, Lead, IRIS Head & Circle Marketing Teams


Activities mentioned below

Operationalizing all offers on various systems basis the segmentation framework & the offers designed

Base cutting on campaign tools, loading base on Imagine, PCN, other online & digital media being developed

Developing automated work processes to achieve high level of efficiency & accuracy

Coordination with cross functional teams at Circle and Corporate Office

Coordination for creation of offers on IN, validation by RA

Coordination with IN, RA & IT for Imagine configurations & issue handling

Coordination with SD teams for communication management & issue handling & resolution

Ownership of managing communication & related tools for base handled by IRIS

Managing scripts, calendar, frequency & other aspects of communication on SMS, OBD, PCN, WAP, *121#. *122#, website, other online & digital portals etc.

Evaluating efficacy of various scripts and recommending best performing scripts

Computing & assessing RoI & recommending changes to drive KPIs

Calculation of campaign wise RoI and analysis of the same along with the segment manager


MBA/ Post Graduation