Full House Resorts

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Marketing Database Manager

at Full House Resorts

Posted: 7/2/2019
Job Status: Full Time
Job Reference #: c4f3e102-040e-493c-958b-d319b0c35271

Job Description

  • Manages database maintenance and direct mail operation to include internal and prospect list procurement.
  • Analyzes the effectiveness of all marketing activities, creating and analyzing reports for tracking of business results and ensuring data integrity.
  • Maintains list management activities to include direct mail list requests, report requests and query requests.
  • Performs analysis on the customer database in order to appropriately segment and target various markets for promotional, direct mail, e-mail and social media campaigns.
  • Measures the cost effectiveness of direct mail, social media and all other marketing campaigns and make recommendations on improving the return on investment or the elimination of future campaigns.
  • Analyzes player revenue trends, using surveys and player frequency information.
  • Informs management of new or existing postal rules or regulations and their impact on operations.
  • Schedules and oversees regular data hygiene procedures.
  • Creates custom reports.
  • Reports to management all issues that will impact on-time completion and quality goals of assigned data base.
  • Corresponds with vendors, agencies and other departments as required to complete tasks and projects.
  • Assists in marketing coordination throughout the property as needed.
  • Assists internal and external customers with event and promotion information.
  • Set up direct marketing programs within all promotional systems.
  • Works with all vendors to ensure accuracy of all outgoing correspondence and offers.
  • Ensures compliance with casino wide and Human Resources policies and procedures.
  • Provides prompt, courteous guest service at all times following the casino’s guest service standards.
  • Participates in and supports all guest service training programs.
  • Performs other duties as assigned.