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Marketing Operations Manager


Posted: 9/1/2019
Job Status: Full Time
Job Reference #: 56375955-8734-4771-b181-d3a40b7c62cf

Job Description

Marketing Operations Manager

Denver, Colorado
Business – Operations

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About Skupos

Skupos is the data platform for the convenience retail industry. Retailers, distributors, and brands connect to the Skupos network to create value from disparate data. Convenience retail is a long-standing industry with limited technology adoption, but is responsible for more revenue annually than all of e-commerce in the United States. Skupos leverages our massive datasets to build tools that help the industry succeed.

Skupos software integrates at a retailer’s point of sale, generates analytical insights, and automates the inventory and ordering process. For distributors and CPG brands, we provide real-time visibility into consumer purchasing decisions and enable automated promotional discounts at the point of sale. We view our company as revolutionizing a brick-and-mortar industry by bringing cutting-edge technology to physical stores, and helping harness data to create a frictionless connection between millions of people and the products they need.

We are seeking a Marketing Operations Manager who will be part of a dynamic and collaborative effort to bring Fortune 500 technology to small businesses. Skupos has a fast-growing base of active users and a vocal group of advocates, in a technologically-underserved industry that powers 4% of the US economy, and sees 50% of the US population purchase each day. This is a nitty gritty, dirt under the fingernails industry that needs your help.

Our ideal candidate is passionate about data and gets excited about diving deep into Marketo, Salesforce or any data source to find opportunities. You will identify drop-off in the sales funnel and come up with innovative ways to turn data into actionable reports. You will collaborate with the Sales Team and Sales Management often, insuring new processes designed to improve Marketing visibility and actionability are followed. As the team generates content you will work to create meaningful drip campaigns using complex rules to communicate the right message at the right time to the appropriate prospective customer. The ideal candidate comes from an emerging software category where both end-user and channel education play an outsized role.


Own the lead flow of prospective customers driven by Marketing efforts

Design and implement a tracking framework to identify first, last and multi-touch attribution models for the Skupos customer base
Manage technical and operational aspects of Marketo to generate, nurture, distribute and report on leads
Leverage data in Salesforce to create reports and dashboards providing actionable data for the Marketing, Sales and greater Skupos teams
Collaborate with Salesforce Admin and Sales to maintain database hygiene, performing ongoing data cleansing to maintain the health and accuracy of our marketing database
Work closely with the Sales team to make sure Marketing processes are implemented correctly, gather feedback about what’s working and identify where adjustments are needed
Collaborate with Design and Marketing to release landing pages and email templates
Implement and report on marketing drip campaigns
Compose email communications for Marketing campaigns and automated Sales outreach


3+ years marketing experience in B2B tech marketing

2+ years deep experience with Marketo and Salesforce
Certified Marketo Admin, certified Salesforce Admin is a plus
Excellent strategic thinker with exceptional problem-solving and critical-thinking skills
Attentive to detail and extremely organized
Highly personable, always wants to learn more, humble
Operate well in an environment of rapid change, tight deadlines, limited resources, and cross-functional dependencies
Familiarity with revenue attribution tools, analytics tracking and best-in-class digital ad platforms
Basic understanding of HTML/CSS is a plus
Bachelor’s degree required

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