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RockShox Brand Content Specialist

at SRAM

Posted: 5/28/2019
Job Reference #: *BC714D57F5500C66
Categories: Other/General

Job Description

Job Posting Number
19-0039

Post Date
5/9/2019

Title
RockShox Brand Content Specialist

Location
Colorado Springs, CO

Description
• Develop, track, and implement content creation in support of the yearly product and brand promotion plan.
• Plan and execute on brand related content asset gathering activities such as photo, and video shoots in exotic locations.
• Identify and evaluate content development opportunities across SRAM brands, industry partners, athletes, events, etc.
• Partner with in-house creative team to catalogue and purpose all content assets for the brand.
• Craft unique, compelling copy that aligns to overall brand guidelines to be deployed across all communication outlets.
• Work with Brand Manager and outside agencies as needed to implement digital/ print/physical advertising campaigns and ad buys.
• Work with Brand Manager to develop the digital media strategy, implementation schedule and develop a reporting structure including KPIs.
• Collaborate cross functionally for internal and external communication needs and to ensure alignment of efforts across all SRAM brands and product categories.


Requirements
• Bachelor’s Degree or equivalent related work experience plus 4 years of Marketing experience required.
• Proficient in Adobe Suite products (Illustrator, Photoshop, Lightroom, etc.).
• Proficient communication skills – written and oral.
• Proven knowledge and expertise of print and digital marketing.
• Knowledge of the global outdoor/sports industry.
• Ability to stand at events for long periods of time.
• Proficient with MS Office – Word, Excel, PowerPoint.
• Ability to travel domestically and internationally up to 30%, including weekends.