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Regional Marketing Specialist
Department: Western Region - Sales (Glendale, CO)
https://www.themuse.com/profiles/subaruofamerica "To see Subaru stories and more inside our company"
This position reports to the Regional Marketing Manager and supports the Zone Retailer Marketing Managers in all areas of regional and zone marketing and advertising. This currently includes, but is not limited to tracking and administering advertising, marketing and promotions at the region, zone or retailer level. It also includes Love Promise events, niche events, interfacing with outside vendor partners such as Dealer.com, Carmichael Lynch Advertising, Shift Digital and Care Connect among others. Analysis of the Subaru Advertising Fund (SAF), incentive analysis, ROI determination, sponsorships, launch activities and field, retailer and vendor communications are included. The position also includes assisting with analysis of marketing reports and processes, and administering contracts according to SOA guidelines.
Strong Job Competence:
- Experience in sales and marketing. Experience in digital advertising a plus.
- Strong budget management expertise
- Excellent organization and time management skills, highly successful at handling multiple priorities
- Self-starter and works independently
- Experience with process planning and management
- Extensive experience with event planning
- Intermediate IT skills in MS Office programs, Subaru databases and the Internet
Strong Passion and Drive: energetic, projects a strong positive presence; committed to the job, motivated, inspires others; cooperative and reliable
Strong Communication Skills: Must be able to communicate with various levels of management, articulate, can 'think on your feet', experience presenting to an audience, excellent writing skills and comprehensive telephone skills, effectively listens and recognizes the value of others perception.
Excellent Interpersonal Skills: respectful, positive and professional demeanor, team player, strong negotiator, open to exchanging and discussing ideas
Excellent Customer Focus Skills: customer first, ethical, positive/productive relationships
Strong skills at Managing and Adapting to Change: flexible, creative and brings innovation to job, proactive, influences others to adapt, problem solver, shows good judgment, works toward self-improvement, accepts and successfully uses feedback
- BA/BS(4 year degree) plus 3-5 years of related experience.
** Overnight travel 25 to 50 % domestically within the Region. Travel frequency and duration depends on seasonality of events.