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Marketing Senior Writer/Editor
Job FamilyMarketing Communications
Job Description SummaryAre you a purpose-driven, creative marketing professional whose values align with our mission to help people achieve a lifetime of financial security? Do you share our belief that achieving a secure future requires both smart financial planning and a healthy lifestyle? Are you a skilled marketer with a proven ability to build trust, collaborate, consult, and partner across functional areas to create compelling stories and build engagement that deliver measurable results? If your answer is yes, we are looking for you!
What We Have Done: Recently we launched a new brand platform that speaks to the inherent connection between a person’s financial security (Wealth) and the impact that their overall physical and mental wellness (Health) can have on it. This insight, and mission to improve, is enshrined in our brand of Wealth + HealthSM.
What You Need to Do: This position of Senior Writer/Editor will be responsible for concepting, writing and editing blogs, infographic content, social posts, email content, product marketing materials, and multimedia scripts to expand awareness of the brand, connect with clients, and generate leads. Your responsibilities span from understanding our Wealth + Health brand to successfully writing content for team assignments, to reviewing work for brand and product positioning and accuracy of Transamerica content across all channels and platforms. You will work closely with our Creative Director, Managing Editor, and channel marketing teams to understand and implement our Wealth + Health positioning, value-add, content strategy, writing, and editing — down to our individual product level.
What You Will Learn: You will be working with a team of highly creative professionals who bring fresh ideas and diverse perspectives to help us shake up the status quo and stay on the forefront of reinventing how our Wealth + Health brand can profoundly impact a person’s future.
What Success Looks Like: This role requires the ability to roll up your sleeves and craft stories emphasizing our brand message with all product lines as well as review and edit team members’ work. We need you to be an agent for collaboration, advocating for and managing relational activities with a wide range of key stakeholders including sales, compliance, the broader marketing team, and related business partners.
What You Need:
- Bachelor’s degree in marketing, communications, advertising, journalism, English, or related field, or equivalent experience.
- Five years of marketing writing experience using traditional and digital formats.
- Advanced copywriting and editing skills across a range of media (e.g. web, print, video, presentations).
- Creative thinker able to turn concepts into robust messaging.
- Ability to manage multiple assignments and meet critical deadlines.
- Relationship building skills to assimilate ideas in collaboration with diverse stakeholders.
- Bachelor’s degree in Marketing, English, Communications or Journalism.
- 5+ years’ experience writing and editing high-quality product marketing content
- 3+ years in the financial industry positioning employee benefit products
- Experience creating online content
- Experience in the financial services/insurance industry.
- Advanced knowledge of digital content best practices.
Why Work for Us
Total Rewards at Transamerica: It’s more than a paycheck.
Our comprehensive Total Rewards package is designed to help support you in many ways — throughout all stages of your life and career. We provide a competitive, market-driven program that encompasses base compensation, bonus potential, retirement, health and wellness benefits, learning and development opportunities, plus great employee perks. All designed with you in mind… to help you live your best life, grow personally and professionally - and feel valued for the work you do.
Equal Opportunity Employer:
Transamerica Life Insurance Company is an Equal Employment Opportunity employer and does not discriminate against any applicant or employee because of age, religion, sex, gender identity, genetic information, race, color, national origin, pregnancy, sexual orientation, marital status, participation in the uniformed services (e.g. U.S. Armed Forces, National Guard), physical or mental disability, or any other status protected by federal, state, or local equal employment opportunities laws.
Applicants with physical or mental disabilities may be entitled to a form of reasonable accommodation under the Americans with Disabilities Act and certain state and local laws. A reasonable accommodation is a change in the way things are normally done which will insure equal employment opportunity without imposing undue hardship on the Transamerica Companies. Please contact: email@example.com if you are a job seeker with a disability, or are assisting someone with a disability, and require assistance to apply for one of our jobs.
Our Company is committed to providing accessibility to those with disabilities in a manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, that is in compliance with the Accessibility for Ontarians with Disabilities Act 2005 ("AODA"). Please contact firstname.lastname@example.org if you are a job seeker with a disability, or are assisting someone with a disability, and require assistance to apply for one of our jobs.
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At Transamerica, hard work, innovative thinking and personal accountability are qualities that we honor and reward. We understand the potential that is unleashed by leveraging the talents of a diverse workforce. We embrace an environment where employees enjoy a balance between their careers, families, communities and personal interests. Ultimately, we appreciate the uniqueness of a company where talented professionals work collaboratively in a positive environment focused on helping customers secure their long-term financial futures.
Transamerica is a part of AEGON, an international life insurance, pension, and asset management company. The AEGON companies employ approximately 28,000 people and have a strong presence in more than 20 countries across the globe. For more information, visit www.transamerica.com.