Vantiv

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Senior Marketing Analyst

at Vantiv

Posted: 12/18/2017
Job Reference #: 5000271162706
Keywords: marketing

Job Description

Requisition Number

9897

Location(s)

Denver,Colorado

Position Type

Full-time

Shift

First

Eligible for Relocation

No

Job Description

The Company

Vantiv is making payments smarter, faster and easier for all our partners, as well as the consumers they serve. From the largest retailers in the U.S. to the coffee shop down the street, we are leading the transformation in payments through chip-enabled cards, mobile wallets, eCommerce, and payment solutions for businesses of all sizes. We are the fastest growing payments company in the U.S., first in PIN Debit transactions and the second largest merchant acquirer. Visit Vantiv.com for more.

 

The Opportunity

Gaining a deeper understanding of our customers, our business and measuring the effectiveness and value of our marketing actions is a top priority. We are looking for someone who will help us realize the incredible value within our data. The Senior Marketing Analyst will be responsible for marketing reporting, analysis, and influencing data-driven decision making. Reporting to the Leader of Marketing Analytics, the primary purpose of this role is to support our marketing organization with consistent reporting, standardized marketing metrics and actionable insight.

 

Rewarding Impact. Fulfilling Careers.

Making an impact isn't something reserved for people in corner offices. At Vantiv, it comes from people in every corner of the office. People with ambition, optimism and courage. We provide growth and opportunity and give employees flexibility in how they get the job done. You might not expect that from a big payments company, but we're smart enough to know how to hire the best and when to step aside and let them lead. Our goal is that you never stop learning and you never cease to amaze--especially yourself. If this fits your career goal, we can't wait to welcome you on board.

 

The Day-to-Day

Responsibilities:

  • Innovate reporting that delivers insight into the performance of marketing initiatives, including campaign ROI, partner referral and nurture campaigns.
  • Own the development and delivery of reporting services and dashboards through Power BI. This includes gathering business requirements, designing the solution, developing, deploying and maintaining the deliverable.
  • Provide visibility into marketing attribution to help determine which channels and campaign types were most effective.
  • Work closely with business stakeholders, marketing operations, sales enablement and IT to gain alignment on analytics and reporting.
  • Maximize use of reporting automation tools to allow for more focus on data analysis and insights rather than data gathering and cleansing.
  • Work with peers to evaluate platforms and tools to support future analytic discovery.
  • On an ongoing basis, identify areas for process improvement and recommend ways to improve reporting efficiencies.

Qualifications:

  • Bachelor's degree in related field, including Marketing, Market Research, Data Science, Communications, Mathematics, Statistics, Business Analysis or Economics.
  • 3+ years of experience in marketing, sales or product area analytics for a top tier technology, financial services, retail or packaged goods company. Experience in B2B a plus.
  • Ability to use data to "tell the story" that leads to business recommendations and strategic decisions.
  • Strong analytic, mathematical and statistical skills; ability to extract insights out of complex datasets and fact-base.
  • Experience with BI tools and ability to combine multiple data sources.
  • Knowledge of Salesforce, Marketo, Google Analytics and other sales and campaign management tools with experience in process optimization using these tools.
  • Experience with reporting tools such as Power BI, Webfocus or Business Objects.Track record for building strong and effective relationships with stakeholders.
  • Can prioritize and manage multiple requests and programs while understanding how to create and work in a lean, agile environment.
  • Must have good communication skills with the ability to be persuasive and effectively communicate complex concepts.

All the above duties and responsibilities are essential job functions for which reasonable accommodation will be made. All job requirements listed indicate the minimum level of knowledge, skills and/or ability deemed necessary to perform the job proficiently. This position description is not to be construed as an exhaustive statement of duties, responsibilities or requirements. Employees may be required to perform any other job-related instructions as requested by their leader, subject to reasonable accommodation.

  • Bachelor's degree in related field, including Marketing, Market Research, Data Science, Communications, Mathematics, Statistics, Business Analysis or Economics.
  • 3+ years of experience in marketing, sales or product area analytics for a top tier technology, financial services, retail or packaged goods company. Experience in B2B a plus.
  • Ability to use data to "tell the story" that leads to business recommendations and strategic decisions.
  • Strong analytic, mathematical and statistical skills; ability to extract insights out of complex datasets and fact-base.
  • Experience with BI tools and ability to combine multiple data sources.
  • Knowledge of Salesforce, Marketo, Google Analytics and other sales and campaign management tools with experience in process optimization using these tools.
  • Experience with reporting tools such as Power BI, Webfocus or Business Objects.
  • Track record for building strong and effective relationships with stakeholders.
  • Can prioritize and manage multiple requests and programs while understanding how to create and work in a lean, agile environment.
  • Must have good communication skills with the ability to be persuasive and effectively communicate complex concepts.